Master's Program in Advertising

Marketing

Nos adresses

Adresse:
Carrefour Ange Raphaël
B.P : 10131 Douala
:(+237)695 56 38 91 / 679 55 38 41
: +237 679 55 38 41
: contact@yimga-institute.com

L'administration est ouverte
Lundi - Vendredi : 8h - 17h
Samedi & jours fériés : 8h - 12h
Sunday : Closed

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Pro Master Master's Program in Advertising

Master's Program in Advertising

The Master's Program (M1 and M2) in Advertising is a specialized program that prepares students to excel in the field of advertising communication and to meet the challenges of traditional and digital media. Here is an overview of the skills developed and career opportunities:

Skills Developed

  • Advertising Creation: Design of innovative and impactful advertising campaigns to promote products or services.
  • Advertising Strategies: Development of strategic plans adapted to company objectives and consumer expectations.
  • Media Planning: Management of advertising budgets and choice of media supports to maximize campaign impact.
  • Consumption Analysis: Study of consumer behaviors to guide advertising strategies.
  • Digital Communication: Mastery of digital tools and social networks for modern and interactive campaigns.
  • Project Management: Coordination of creative and technical teams to successfully execute advertising projects.

Career Opportunities

  • Graduates of this program can access various positions, such as:
  • Copywriter or Art Director.
  • Advertising Manager or Communication Officer.
  • Media Planner or Press Relations Manager.
  • Advertising Strategy Consultant.
  • Brand Manager or Media Studies Officer.
  • Account Manager in an advertising agency.

Admission Requirements:

  • An application addressed to the Director of YIMGA Higher Institute
  • A registration form available at YIMGA Higher Institute or downloadable on yimga.local and stamped at 1500 FCFA by the candidate;
  • A certified copy of diplomas: Professional Bachelor's Degree, Technological Bachelor's Degree, granting eligibility for admission based on file review;
  • A certified copy of the birth certificate dated less than three months;
  • A copy of the National Identity Card
  • 4 passport-sized photos (4x4) less than 3 months old
  • A medical certificate issued by a government doctor dated less than three months;
  • An A3 envelope stamped at 500 FCFA and bearing the candidate's full address on the front;
  • 01 carton of 5 reams of high-quality A4 paper (80g)
  • A payment receipt of 50,000 FCFA representing the entrance exam fees, paid to the YIMGA Higher Institute account

NB: + Benefits

  • Personal student accident insurance provided
  • Course and training materials provided
  • Free photocopying
  • Progress and mode of training
  • Start of classes: To be set by the ministry (September 2025)
  • Duration of training: To be set by the ministry (October 2025)
  • Mode of training: Available in day classes (initial training)

Program Accreditation

  • University of Bertoua

Tuition

  • Evening Classes: 850,000 FCFA
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