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Pro Master Marketing Communication

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Marketing Communication

The Master 1 and 2 in Marketing Communication is a program that prepares students to become experts in communication strategy and marketing. Here is an overview of the skills developed and career opportunities:

 

Skills developed

  • Communication Strategy: Development of communication plans adapted to company objectives.
  • Digital Marketing: Mastery of digital tools, social networks, and online advertising campaigns.
  • Content Creation: Design of visual and editorial materials to promote a brand or a product.
  • Project Management: Coordination of teams and resources to carry out communication campaigns.
  • Data Analysis: Use of performance indicators to evaluate the effectiveness of marketing actions.
  • Public Relations: Development and management of relations with media and stakeholders.

 

Career opportunities

  • Graduates of this program can access various positions, such as:
  • Communication Officer or Community Manager.
  • Event Project Manager.
  • Marketing Manager or Advertising Manager.
  • Communication Consultant.
  • Media Planner or Press Officer.
  • Public Relations Manager.

Registration requirements:

  • An application for admission addressed to the Director of YIMGA Higher Institute
  • A registration form available at YIMGA Higher Institute or downloadable from yimga-institute.com, with a 1500 FCFA stamp by the candidate;
  • A certified true copy of the diplomas: Professional Bachelor, Technological Bachelor, entitling to the file-based competitive exam;
  • A certified true copy of the birth certificate dated less than three months;
  • A photocopy of the National Identity Card
  • 4 photos 4x4 dated less than 3 months
  • A medical certificate issued by a government doctor dated less than three months;
  • An A3 envelope with a 500 FCFA stamp and bearing the complete address of the candidate on the front;
  • 01 carton of 5 reams of quality paper, A4 format - 80g
  • A payment receipt of 50,000 FCFA representing the exam fee to the account of YIMGA Higher Institute

 

NB: + Benefits

  • Individual accident school insurance for students offered
  • Course and training materials offered
  • Free photocopying
  • Course schedule and mode of training
  • Start of classes: To be set by the Ministry (September 2025)
  • Duration of training: To be set by the Ministry (October 2025)
  • Mode of training: Available in day classes (initial training)

Training accreditation

  • University of Bertoua

Fees

  • Evening classes: 850,000 FCFA
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