Bachelor in Marketing Communication | YIMGA

The Professional Bachelor in Marketing Communication aims to train specialists capable of designing, implementing, and evaluating communication and marketing strategies. This program enables students to acquire skills in digital communication, strategic and operational marketing, project management, and public relations, to meet the needs of companies in a constantly evolving environment.

SKILLS DEVELOPED

• Communication Strategy: Development and implementation of integrated communication plans to promote products, services, or brands.
• Digital Marketing: Mastery of online marketing tools and techniques, including social networks, search engine optimization (SEO/SEA), and emailing.
• Brand Management: Development and management of brand image, content creation, and storytelling.
• Market Studies: Conducting market analyses, segmentation, and consumer targeting.
• Advertising: Design and implementation of effective advertising campaigns, using various media (traditional and digital media).
• Public Relations: Management of relations with media, influencers, and partners, organization of events and press conferences.
• Internal Communication: Development of internal communication strategies to strengthen cohesion and employee engagement.
• Project Management: Planning, coordination, and monitoring of communication and marketing projects.
• Performance Analysis: Use of performance indicators (KPI) to measure the effectiveness of communication and marketing actions.

EMPLOYMENT PROSPECTS:

• Graduates of the Professional Bachelor in Marketing Communication can access various positions, such as:
• Communication Manager: Definition and implementation of company communication strategies.
• Digital Marketing Officer: Management of online marketing campaigns and optimization of social media presence.
• Communication Project Manager: Planning and coordination of communication and marketing projects.
• Brand Manager: Management of brand image and advertising campaigns.
• Communication and Marketing Consultant: Advising companies on improving their communication and marketing strategies.
• Press Officer: Management of relations with media and organization of media events.
• Community Manager: Animation and management of online communities, content creation, and interaction with users.
• Public Relations Manager: Management of relations with partners, influencers, and media.
• Marketing Studies Officer