Bachelor in Marketing Commerce & Sales | YIMGA

The Professional Bachelor in Marketing Commerce Sales trains professionals capable of designing, implementing, and managing commercial and marketing strategies. This program enables students to acquire skills in negotiation, customer relationship management, digital marketing, market analysis, and sales force management, to meet the needs of companies in a competitive environment.

SKILLS DEVELOPED

• Commercial Strategy: Development and implementation of commercial strategies to increase sales and foster customer loyalty.
• Negotiation and Sales: Negotiation techniques, commercial argumentation, and sales management.
• Customer Relationship Management (CRM): Use of tools and methods to manage and optimize customer relationships.
• Digital Marketing: Mastery of online marketing tools and techniques, including social networks, search engine optimization (SEO/SEA), and emailing.
• Market Studies: Conducting market analyses, segmentation, and consumer targeting.
• Sales Force Management: Management of sales teams, goal setting, and performance monitoring.
• Merchandising: Techniques for product presentation and optimization of points of sale.
• Project Management: Planning, coordination, and monitoring of marketing and commercial projects.
• Performance Analysis: Use of performance indicators (KPI) to measure the effectiveness of marketing and commercial actions.

EMPLOYMENT PROSPECTS:

• Graduates of the Professional Bachelor in Marketing Commerce Sales can access various positions, such as:
• Sales Manager: Definition and implementation of company commercial strategies.
• Marketing Officer: Management of marketing campaigns and development of communication actions.
• Product Manager: Management of the product life cycle, from design to market launch.
• Marketing and Sales Consultant: Advising companies on improving their marketing and commercial strategies.
• Sales Representative: Development and management of the customer portfolio, prospecting for new markets.
• Sales Manager: Management of sales teams and performance monitoring.
• Customer Relations Officer: Management and retention of customers, responding to customer needs and expectations.
• Marketing Project Manager: Planning and coordination of marketing and commercial projects.
• Merchandising Manager