The Professional Bachelor's Degree in Marketing, Commerce, and Sales trains professionals capable of designing, implementing, and managing commercial and marketing strategies. This program allows students to acquire skills in negotiation, customer relationship management, digital marketing, market analysis, and sales force management, to meet the needs of companies in a competitive environment.
SKILLS DEVELOPED
- Commercial strategy: Development and implementation of commercial strategies to increase sales and build customer loyalty.
- Negotiation and sales: Negotiation techniques, commercial argumentation, and sales management.
- Customer Relationship Management (CRM): Use of tools and methods to manage and optimize customer relationships.
- Digital marketing: Mastery of online marketing tools and techniques, including social networks, SEO/SEM, and emailing.
- Market research: Conducting market analyses, segmentation, and consumer targeting.
- Sales force management: Management of sales teams, setting objectives, and monitoring performance.
- Merchandising: Techniques for product promotion and point-of-sale optimization.
- Project management: Planning, coordination, and monitoring of marketing and commercial projects.
- Performance analysis: Use of performance indicators (KPIs) to measure the effectiveness of marketing and commercial actions.
CAREER PROSPECTS:
- Graduates of the Professional Bachelor's Degree in Marketing, Commerce, and Sales can access various positions, such as:
- Sales Manager: Definition and implementation of the company's commercial strategy.
- Marketing Officer: Management of marketing campaigns and development of communication actions.
- Product Manager: Management of the product life cycle, from design to market launch.
- Marketing and Sales Consultant: Advising companies to improve their marketing and commercial strategies.
- Sales Representative: Development and management of the customer portfolio, prospecting new markets.
- Sales Manager: Management of sales teams and performance monitoring.
- Customer Service Officer: Management and customer loyalty, responding to customer needs and expectations.
- Marketing Project Manager: Planning and coordination of marketing and commercial projects.
- Merchandising Manager
