The Professional Bachelor in Operational Marketing Manager trains professionals capable of designing, implementing, and managing operational marketing strategies for companies in all sectors. Students acquire skills in project management, market analysis, communication, sales, and digital marketing, in order to meet the growing needs of companies in a competitive and constantly evolving environment.
SKILLS DEVELOPED
- Marketing Strategy: Development and implementation of marketing strategies in line with company objectives.
- Marketing Project Management: Planning, coordination, and monitoring of marketing projects, from design to completion.
- Market Analysis: Conducting market studies, segmentation, and consumer targeting to identify growth opportunities.
- Digital Marketing: Mastery of online marketing tools and techniques, including social networks, search engine optimization (SEO/SEA), content marketing, and emailing.
- Customer Relationship Management (CRM): Use of tools and methods to manage and optimize customer relationships.
- Sales and Negotiation: Sales and negotiation techniques to increase sales and foster customer loyalty.
- Marketing Communication: Design and implementation of communication campaigns to promote products and services.
- Merchandising: Techniques for product presentation and optimization of points of sale.
- Performance Management and Analysis: Use of performance indicators (KPI) to measure the effectiveness of marketing actions and adjust strategies accordingly.
EMPLOYMENT PROSPECTS:
- Graduates of the Professional Bachelor in Operational Marketing Manager can access various positions, such as:
- Operational Marketing Manager: Definition and implementation of company marketing strategies.
- Marketing Project Manager: Planning and coordination of marketing projects, from design to completion.
- Digital Marketing Officer: Management of online marketing campaigns and optimization of social media presence.
- Product Manager: Management of the product life cycle, from design to market launch.
- Marketing Consultant: Advising companies on improving their marketing strategies.
- Sales Representative: Development and management of the customer portfolio, prospecting for new markets.
- Sales Manager: Management of sales teams and performance monitoring.
- Community Manager: Animation and management of online communities, content creation, and interaction with users.
- Merchandising Manager: Implementation of merchandising actions and optimization of points of sale.
