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Pro Master Master's in Marketing Communication in Douala | YIMGA

At the intersection of brand strategy and digital performance, our Master’s Degree in Marketing Communication prepares you to orchestrate high-impact campaigns in a hyper-connected environment. This immersive curriculum is designed to develop your global business vision and sharpen your creative edge. From market data analysis to storytelling and social media management, you will learn to build lasting relationships between brands and their audiences. It is the ideal springboard to become an agile and highly sought-after manager, capable of driving innovation in both agencies and corporate companies.
Master's in Marketing Communication in Douala | YIMGA

The Master 1 and 2 in Marketing Communication is a program that prepares students to become experts in communication strategy and marketing. Here is an overview of the skills developed and career opportunities:

 

Skills developed

  • Communication Strategy: Development of communication plans adapted to company objectives.
  • Digital Marketing: Mastery of digital tools, social networks, and online advertising campaigns.
  • Content Creation: Design of visual and editorial materials to promote a brand or a product.
  • Project Management: Coordination of teams and resources to carry out communication campaigns.
  • Data Analysis: Use of performance indicators to evaluate the effectiveness of marketing actions.
  • Public Relations: Development and management of relations with media and stakeholders.

 

Career opportunities

  • Graduates of this program can access various positions, such as:
  • Communication Officer or Community Manager.
  • Event Project Manager.
  • Marketing Manager or Advertising Manager.
  • Communication Consultant.
  • Media Planner or Press Officer.
  • Public Relations Manager.

Registration requirements:

  • An application for admission addressed to the Director of YIMGA Higher Institute
  • A registration form available at YIMGA Higher Institute or downloadable from yimga-institute.com, with a 1500 FCFA stamp by the candidate;
  • A certified true copy of the diplomas: Professional Bachelor, Technological Bachelor, entitling to the file-based competitive exam;
  • A certified true copy of the birth certificate dated less than three months;
  • A photocopy of the National Identity Card
  • 4 photos 4x4 dated less than 3 months
  • A medical certificate issued by a government doctor dated less than three months;
  • An A3 envelope with a 500 FCFA stamp and bearing the complete address of the candidate on the front;
  • 01 carton of 5 reams of quality paper, A4 format - 80g
  • A payment receipt of 50,000 FCFA representing the exam fee to the account of YIMGA Higher Institute

 

NB: + Benefits

  • Individual accident school insurance for students offered
  • Course and training materials offered
  • Free photocopying
  • Course schedule and mode of training
  • Start of classes: To be set by the Ministry (September 2025)
  • Duration of training: To be set by the Ministry (October 2025)
  • Mode of training: Available in day classes (initial training)

Training accreditation

  • University of Bertoua

Fees

  • Evening classes: 850,000 FCFA
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