The Professional Bachelor's Degree in Operational Marketing Manager trains professionals capable of designing, implementing, and managing operational marketing strategies for companies in all sectors. Students acquire skills in project management, market analysis, communication, sales, and digital marketing, to meet the growing needs of companies in a competitive and constantly evolving environment.
SKILLS DEVELOPED
- Marketing strategy: Development and implementation of marketing strategies in line with the company's objectives.
- Marketing project management: Planning, coordination, and monitoring of marketing projects, from design to realization.
- Market analysis: Conducting market research, segmentation, and consumer targeting to identify growth opportunities.
- Digital marketing: Mastery of online marketing tools and techniques, including social networks, SEO/SEM, content marketing, and emailing.
- Customer Relationship Management (CRM): Use of tools and methods to manage and optimize customer relationships.
- Sales and negotiation: Sales and negotiation techniques to increase sales and build customer loyalty.
- Marketing communication: Design and implementation of communication campaigns to promote products and services.
- Merchandising: Techniques for product promotion and point-of-sale optimization.
- Performance management and analysis: Use of performance indicators (KPIs) to measure the effectiveness of marketing actions and adjust strategies accordingly.
CAREER PROSPECTS:
- Graduates of the Professional Bachelor's Degree in Operational Marketing Manager can access various positions, such as:
- Operational Marketing Manager: Definition and implementation of the company's marketing strategy.
- Marketing Project Manager: Planning and coordination of marketing projects, from design to realization.
- Digital Marketing Officer: Management of online marketing campaigns and optimization of social media presence.
- Product Manager: Management of the product life cycle, from design to market launch.
- Marketing Consultant: Advising companies to improve their marketing strategies.
- Sales Representative: Development and management of the customer portfolio, prospecting new markets.
- Sales Manager: Management of sales teams and performance monitoring.
- Community Manager: Animation and management of online communities, content creation, and interaction with users.
- Merchandising Manager: Implementation of merchandising actions and optimization of points of sale.
