Master's Program in Marketing Communication

Marketing

Nos adresses

Adresse:
Carrefour Ange Raphaël
B.P : 10131 Douala
:(+237)695 56 38 91 / 679 55 38 41
: +237 679 55 38 41
: contact@yimga-institute.com

L'administration est ouverte
Lundi - Vendredi : 8h - 17h
Samedi & jours fériés : 8h - 12h
Sunday : Closed

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Pro Master Master's Program in Marketing Communication

Master's Program in Marketing Communication

The Master's Program (M1 and M2) in Marketing Communication prepares students to become experts in communication strategy and marketing. Here is an overview of the skills developed and career opportunities:

Skills Developed

  • Communication Strategy: Development of communication plans adapted to the company's objectives.
  • Digital Marketing: Mastery of digital tools, social networks, and online advertising campaigns.
  • Content Creation: Design of visual and editorial supports to promote a brand or product.
  • Project Management: Coordination of teams and resources to successfully execute communication campaigns.
  • Data Analysis: Use of performance indicators to evaluate the effectiveness of marketing actions.
  • Public Relations: Development and management of relations with the media and stakeholders.

Career Opportunities

  • Graduates of this program can access various positions, such as:
  • Communication Officer or Community Manager.
  • Event Project Manager.
  • Marketing or Advertising Manager.
  • Communication Consultant.
  • Media Planner or Press Officer.
  • Public Relations Manager.

Admission Requirements:

  • An application addressed to the Director of YIMGA Higher Institute
  • A registration form available at YIMGA Higher Institute or downloadable on yimga.local and stamped at 1500 FCFA by the candidate;
  • A certified copy of diplomas: Professional Bachelor's Degree, Technological Bachelor's Degree, granting eligibility for admission based on file review;
  • A certified copy of the birth certificate dated less than three months;
  • A copy of the National Identity Card
  • 4 passport-sized photos (4x4) less than 3 months old
  • A medical certificate issued by a government doctor dated less than three months;
  • An A3 envelope stamped at 500 FCFA and bearing the candidate's full address on the front;
  • 01 carton of 5 reams of high-quality A4 paper (80g)
  • A payment receipt of 50,000 FCFA representing the entrance exam fees, paid to the YIMGA Higher Institute account

NB: + Benefits

  • Personal student accident insurance provided
  • Course and training materials provided
  • Free photocopying
  • Progress and mode of training
  • Start of classes: To be set by the ministry (September 2025)
  • Duration of training: To be set by the ministry (October 2025)
  • Mode of training: Available in day classes (initial training)

Program Accreditation

  • University of Bertoua

Tuition

  • Evening Classes: 850,000 FCFA
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