The Master's Program (M1 and M2) in Marketing, Product Manager Specialty, is a comprehensive program that prepares students to excel in strategic and operational marketing functions. Here is an overview of the key elements of this program:
Skills Developed
- Market Analysis: Understanding competitive dynamics, consumer behaviors, and market trends.
- Marketing Strategy: Developing marketing plans, product positioning, and brand management.
- Digital Marketing: Mastering digital tools for communication and product promotion.
- Project Management: Coordinating internal and external teams for the development and launch of new products.
- Internationalization: Developing strategies to deploy brands internationally.
- Data Analysis: Using panels and ad hoc studies to evaluate the performance of marketing actions.
Career Opportunities
- Graduates of this program can access various positions, such as:
- Product Manager or Brand Manager.
- Operational Marketing Manager.
- Category Manager.
- Digital Communication or Marketing Officer.
- Sector or Customer Relationship Manager.
